Urban Farmgirl Main Street Market Recap
We first visited Urban Farmgirl's storefront in Rockford during the holidays last year and couldn't get over the perfectly merchandised shop full of farmhouse finds and rustic treasures. When we heard they were having a fall main street market with over 150 vendors, we knew it would be right up our alley. Rockford is a little bit of a drive from Madison, but after a bit of convincing, Kyle and I made a gametime decision the night before to see if it lived up to the hype!
Not surprisingly, it was AMAZING. We compared it to some of the local art festivals we attend, except that instead of a couple of booths that fit our design style - nearly every single vendor carried something we could totally envision in our future modern farmhouse. Plus, it felt right out of a scene of a Gilmore Girls Stars Hollow fall festival- at least that's what I kept thinking to myself.
We arrived, fully caffeinated, right at the 9 AM start time and were shocked when the line to get in wrapped around the block and the parking lot was quickly filling up. We quickly learned that we are not the only Midwesterners obsessed with farmhouse and fixer upper style. The marketplace was full of shoppers and extremely talented markers and vintage collectors. Everything was reasonably priced and there were adorable rustic vignettes and live music performing throughout the grounds. It was pure magic, guys.
We wanted to share a few photos we snapped at the event and make sure you scroll all the way to the bottom where we'll spill the details on our favorite booths we stopped by!
There was a great mix of vendors and items - barnboard signs with calligraphy sayings, hand poured soy candles, reclaimed wood blanket ladders, felt penants, farmhouse style art prints, and even a vintage flower truck. Urban Farmgirl's "booth" was inside a beautifully styled old barn. There was a gazillion people shopping and a line to get in, but it didn't disappoint!
We picked up quite a few little things for our current space, but already making sure we prioritize the Spring market since we'll be getting ready to move into our space and have a better idea of what we need.